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Is A Private Sale The Best Home Selling Solution Today?
In a private sale, vendors dispense with real estate agents and advertise their property themselves. They want to attract buyers who will offer a great price for their property, resulting in a sale in which the vendor does not pay any real estate commission to an agent.
This sounds great theoretically, but in the Queensland market at least, there is one serious problem with this method. This would affect all vendors wanting a Brisbane private sale. The thing is that for better or worse, most buyers who are willing to buy real estate first of all visit the website called realestate.com.au. I heard from one of their competitor's representatives that realestate.com.au has 94% of trading in Queensland. Whether this is true or not I do not know, but the market share of this particular website is quite high. You would be crazy to try to sell household property without advertising on this particular site. If you did try, how could you be certain that you were getting the very best buyer for your property? You would be missing out on reaching so many buyers it would not be funny.
The simple fact is, that at the time of writing, only licensed real estate agents and their representatives can advertise properties for sale on this site. Further, these agents must have a Form 22a signed by the client - that means, a valid listing document, before they are allowed to put a property up on this site. Any agent who breaks this rule is asking for trouble.
Historically this left many sellers in a bind. How to avoid the huge commissions - like around $12,000 on the sale of a $400,000 property and still get the right amount of market exposure for reaching the target audience?
For this reason, in Queensland anyway, I think it is best to forget about conventional private sales as an approach to getting the top price in your hand for your home.
With this problem in mind, Happening Real Estate was formed. For some years now, we have been doing deals with vendors - giving them relevant market information, and listing their properties on realestate.com.au and domain.com.au - WITHOUT charging the huge commissions which are typical in the industry. It is done as a fee for service model. We deal with the inquiries, hook up buyers and sellers, sellers show their own home, and we negotiate for the sellers to achieve the best possible outcome. We then prepare legal agreement paperwork and get signed contracts to the solicitors. The great thing about this for the seller is that he or she gets to reach all the clients that any agent can reach through online advertising - and the seller usually pays 90% or more less than typical real estate commissions for the service!
There are also service packages for those who want guidance in preparing marketing copy, taking photos, arranging signboards and newspaper advertising - all the other things that agents normally do in working to sell the home. These packages still result in significant savings for the vendors - often enough to cover the stamp duty on their next property purchase!
Whether you require a full real estate service or a service helping you to get the advantages solely available to real estate agents, Happening Real Estate have packages designed for you. Don't go it alone with a private sale. Get help, get information, and get marketing power for the best sale result. Call us now in Australia on 1300 725 853 and look forward to a successful sale with a very pleasing settlement statement from your conveyancer at the end of the process!
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